Stories Tagged ‘empathy’
Design is as much about empathy as it is about selling product. I think that’s my favorite part about what I do for a living. Like actors, designers must place themselves into a character when working to solve a communication design problem. By understanding the end user (for lack of a better way to say it) designers can speak visually in an appropriate way.
Take maxi pads as an example, the end user and as… read more
