Experience Design is an emerging design discipline. While traditional disciplines emphasize producing “outcomes” such as buildings or smartphone apps or lamps as the “end goal” of design, experience design places a user’s ideal experience as the driver for design. When people do activities, like ordering a pizza or lifting a jug of water out of a well, they can have a good or a bad experience. Their experience is largely contingent upon how well-suited the design was for the activity, the user, and the context in which they used the design. In this article in Iterations: Design Research and Practice Review, I situate Experience Design with other traditional and emerging design practices.