I facilitated this workshop with Small Business Owners and Entrapreneurs in Hamilton County, Ohio. The presentation covered these topics:
- Reframing the Marketing Plan with AI as a Planning Partner
- Free vs. Paid: What’s the Difference?
- Using AI to Build a Stronger Marketing Foundation
- Activity: Audience & Messaging Depth
- Activity: Messaging
- Using AI to Make Smarter Channel Decisions
- Activity: Channel Fit and Reality Check
- Activity: Setting Goals for Your Marketing Efforts
- Activity: Building the Plan
- Activity: Implementation and Measuring Success
- Final Takeaways
A few slides from this session:
