Too often, design is for the designer—it “tells” people how they should use and experience. When design is driven by communities of people, it is infused with people’s unique cultural backgrounds, values, and makeup. Design research and co-creation are at the heart of people-driven design.
Facilitating the creation of outcomes with populations to empower communities to create products, services, and systems that align with their goals and values. Our Living Values research team is using this approach to learn what prevents people in underserved communities from recording their end-of-life choices.