Designers often regard themselves as makers—where the designed outcome is the designer’s crowning achievement. If we hope to design for experiences, designers must be facilitators who can work with and research in communities and can research real and perceived factors as part of creating products, services, and systems.
Facilitating learning and mentoring future experience designers who have the knowledge, thinking, and skills necessary to lead and create experience-centered outcomes. Designers who can research and ask important questions like: “What’s really going on here? What is the root cause of the problem?” My colleagues and I are doing this work through xdMFA, the MFA in Experience Design program at Miami University.